Branding Strategy for Export Oriented Indian Products Back to News & Events List


Indias Foreign Trade Policy Statement released in 2015emphasises the need of a branding strategy. The India Brand Equity Foundation (IBEF) established by the Department of Commerce works closely with stakeholders across government and industry to promote and create international awareness of the Indian products and services in overseas markets. 

IBEF has undertaken focused branding activities for sectors namely engineering, pharma, plantations (tea, coffee and spices), services, textiles and leather. This is done through a 360o branding approach including onsite branding, advertising in media, digital marketing including social media, PR, knowledge kits and revamping the websites of many export promotion councils. IBEF actively works with Indian missions abroad for its branding activities in overseas events and also supports them with knowledge works and branding collaterals.
 
Department of Commerce encourages participation of exporters, export promotion councils, trade associations etc. in International Trade Fairs, Expos etc. India Trade Promotion Organization (ITPO) is the trade promotion agency of the Department of Commerce. ITPO has finalized participation in 31 overseas exhibitions for 2017-18. 

Based on the proposals submitted by the Export Promotion Councils/Trade Promotion Organizations, an annual plan for organizing participation of exporters in various international fairs and expos is drawn and supported under the Market Access Initiative (MAI) scheme by Department of Commerce.255 proposals for export promotion activities/events in India and abroad for 2017-18 have been approved for assistance under MAI scheme. No targets of earning from such events are fixed.
 
This information was given by the Commerce and Industry Minister Smt. Nirmala Sitharaman in a written reply in Lok Sabha today

Original Source: business-standard.com


Recent News


03

01/2018
Women no more at sea in the shipping industry

Sangeeta Sharma, a Shipping Corporation of India (SCI) veteran of 32 years, has been picked by the government headhunter Public Enterprises Selection Board (PESB), to run the S...

21

12/2017
Container volumes at Indian ports records 10 percent growth in Q2 FY18

December 7, 2017: India’s global containerized import-export recorded its highest growth in the past year, at a strong 10 percent in Q3 of 2017. As per a report by M...

22

11/2017
Alphaliner ups 2017 container volume growth forecast to 6.4%

Global container port volumes grew at 7.7% in the third quarter, higher than expected, according to a survey by analyst Alphaliner. Alphaliner surveyed 75% of t...

15

11/2017
Onion export jumps 56% in Apr-July, but India now importing

India's onion export rose by 56 per cent to 12.29 lakh tonnes in April-July this year, but the country has now gone in for import of the kitchen staple as retail prices hav...